PRODUCT
_gif.gif)
PRODUCT
SERVICES
Search marketing services
01
Paid Search Marketing
User search behaviour is changing. With growing platforms such as TikTok, & new ways to search such as Amazon's AI-shopping assistant, search marketing is no longer about keyword stuffing. ekim commerce helps keep your product content discoverable as user search evolves.
02
Content Optimisation
Your product detail pages are the virtual equivalent of a physical store, containing product descriptions, customer reviews & images. Traditional search marketing strategy relied on adding high volume search terms into content to improve rank, but with the growth of AI-shopping assistants, brands need to clearly communicate product benefits.
ekim commerce helps brands audit existing content, benchmark versus competitors & understand USPs important to consumers.
03
AI-assisted Category Research
Researching your product category? ekim commerce's AI-assisted tool ReSearch provides insights into competitor product features, consumer reviews & pricing, at scale, helping brands to research their category at speed and revise product content.
04
Full Funnel Strategy
Marketplace advertising can quickly become a race to the bottom in terms of price - eroding your margin. Building a full funnel strategy helps to prime users to purchase from your brand and improves your recognition - increasing your margin and improving customer retention rate.
ABOUT
Birmingham based search & sponsored product marketing for brands and agencies
After a decade working in leading search marketing agencies with global FMCG brands, Michael Farr launched Birmingham based, ekim commerce, to help SME businesses keep their products discoverable on marketplaces.
Inspired by evolving search behaviour on marketplaces - from search results based on a product keyword to personalised product recommendations by AI-shopping agents - ekim commerce provides search marketing strategy and in-house tools to help products stand out versus competition on marketplaces.
ekim commerce provides search marketing training, ongoing strategy and in-house AI-assisted tools to audit your product content versus competitors.
APPROACH
Search marketing solutions for brands & agencies
ekim commerce works with brands and agencies to help sellers keep their products discoverable on marketplaces such as Amazon, Google and Retail Media Networks.
From one-time training and content audits to ongoing management, reach out to discover how ekim commerce can work with you.
BENEFITS
Why choose ekim commerce
Experience
Michael has over a decade experience in search marketing - working with global FMCG brands.
Platforms
Michael has a background working across Google, Amazon and Retail Media Networks.
In-house Tools
ekim commerce uses a range of in-house and third-party tools to optimise your search marketing performance.
Projects
Latest search marketing projects
Search marketing strategy, category analysis & product listing optimisation.
Thomas Street Candles
Search marketing strategy and content optimisation across Amazon, D2C and Google.
UK's Leading Natural Wine Retailer
Paid search strategy, keyword research & sponsored product ads training for in-house team.
East London Coffee Roastery
FAQ
Your questions, answered
-
What is the Digital Shelf?The digital shelf is the virtual equivalent of a physical storefront. It's where potential buyers interact with your products online, whether they're purchasing directly from your website or on a marketplace. Your Digital Shelf is often referred to as a product display page (PDP).
-
What is 'Conversational Commerce'?Conversational commerce is an emerging way that users can search for products, through interactions with chatbots and voice assistants. It's estimated that 1 in 10 searches on Amazon utilise the Rufus AI shopping agent. In contrast to traditional search, where a shopper types a keyword and sees a list of products related to their search term, conversational commerce provides more personalised product recommendations based on an interaction with a chatbot to determine preferences such as, budget, size, colour, product use and more. Conversational Commerce is a growing area of search marketing, with many search engines such as Amazon and ChatGPT now offering this style of product search to consumers. Brands need to ensure their product content is optimised to appear in these recommendations.
-
What is an AI-assisted shopping agent?Amazon Rufus is an AI assistant providing personalised shopping recommendations. It utilises AI and machine learning algorithms to deliver customised product suggestions based on a conversation to determine a shopper’s preferences, product use case and more. Rufus gathers data from a variety of sources, including product catalogue, user reviews, and external websites. As more shoppers use Rufus to search for products, brands needs to ensure content not only contains high volume search terms, but also key USPs and demonstrate their product value to remain discoverable through AI-agents.
-
How to optimise digital shelf content to display in ChatGPT and in AI Shopping Agents?As user search behaviour changes, and shoppers utilise conversational search to get the best product recommendation, brands need to update content to remain discoverable. ChatGPT uses info from a brand's website and across the web to inform the product suggestion. A strong SEO strategy, focussed on high volume keywords, plus content to answer common questions regarding delivery, reviews & benefits of the product (not just features) is the best way to improve your chances of ranking in results. As a starting point: Prompt customers to leave reviews where possible Ensure the return process is clearly visible on the website Add a note about customer service or support (e.g. response times) Update product descriptions to include product benefits, not just features Include a full suite of product images and videos - including text overlay to highlight product USPs Add an FAQ section to the product page to answer shoppers queries
-
Why choose ekim commerce?ekim commerce provides an: In person approach to understand your business and objectives, including regular meetings. Specialists in Sponsored Product advertising across Google Shopping, Amazon Ads & Retail Media. In-house & 3P tools to deliver impact across search and sponsored product campaigns.
-
How can I work with ekim commerce?ekim commerce offer a number of packages from: one-time training for your team to ongoing management of your catalogue.